Jems For All Social Media Content & Copy 2023
For this campaign, the team decided to create a playful and cheeky gift guide. The goal was to embrace the trend of "memefying" gifting, similar to what many self-care brands were doing at the time. The tagline needed to tie back to the company’s core product—condoms—while maintaining a lighthearted and engaging tone.
We aimed to embody the condom lifestyle by illustrating how our consumers might integrate the product into their holiday self-care routines. Our tagline, “For Those Who Like It With Less Fuss,” highlights the importance of safer sex while emphasizing the ease and convenience of using sexual contraceptives. By presenting condoms as a seamless part of a modern self-care regimen, the campaign positions our brand as one that prioritizes simplicity and mindfulness.
Additionally, including products from other brands in this guide fosters a sense of community among consumers. This approach appeals to customers who may already engage with these brands, demonstrating that our product aligns with similar values and lifestyles. By doing so, we reinforce the idea that our brand is not only practical but also part of a broader cultural conversation.
We aimed to embody the condom lifestyle by illustrating how our consumers might integrate the product into their holiday self-care routines. Our tagline, “For Those Who Like It With Less Fuss,” highlights the importance of safer sex while emphasizing the ease and convenience of using sexual contraceptives. By presenting condoms as a seamless part of a modern self-care regimen, the campaign positions our brand as one that prioritizes simplicity and mindfulness.
Additionally, including products from other brands in this guide fosters a sense of community among consumers. This approach appeals to customers who may already engage with these brands, demonstrating that our product aligns with similar values and lifestyles. By doing so, we reinforce the idea that our brand is not only practical but also part of a broader cultural conversation.
